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Harley-Davidson and Mass Customization
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7 pages. Unfortunately Harley-Davidson Motors does not currently offer one-to-one marketing on mass customization. If they did it would certainly be a high-end item that would bring in hundreds of thousands of dollars more sales. As it is, Harley-Davidson leaves the customization up to the custom shops. Harley-Davidson does offer a catalog with custom items in it so that the buyer can customize his or her own bike, however. Bibliography lists 5 sources.
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Paper Title:
Harley-Davidson and Mass Customization
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