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Hasbro Inc.
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An 11 page analysis of Hasbro, Inc. beginning with the founding Hassenfeld Brothers in 1923. It was in 1968 when the company went public that it changed its name to Hasbro Industries, Inc and then would later drop the Industries. Hasbro was an innovator, being the first to advertise a toy, Mr. Potato Head, on television. Hasbro has acquired numerous companies and brands and they have also purchased the rights to different products as well as entered into lucrative licensing agreements, such as the one with Lucasfilm. The paper includes these headings: detailed history of the company; current divisions/companies and subsidiaries and major products; selected recent fiscal data; mission statement; shareholders; and opportunities and threats. 3 tables are included. Bibliography lists 9 sources.
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Pages:
11
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Filename:MM12_PGhasbro.rtf |
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Paper Title:
Hasbro Inc.
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