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High and Low Involvement Purchase Decisions
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Business Marketing Case Study research papers
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This 10 page paper examines the purchase decision of two different purchased. Based ion questionnaires supplied by the student the way the decision were reached when purchasing a cup of coffee and a lap top computer are compared. For each decision factors examined in the paper include needs recognition, the pre purchase search, evaluation of alternatives, the impact of the socio-cultural environment and psychological field, the influence of marketing, the post decision behavior and the differences between high involvement and the low involvement decisions. The bibliography cites 8 sources.
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Pages:
10
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Filename:TS14_TEpurcoff.rtf |
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Paper Title:
High and Low Involvement Purchase Decisions
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