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Hilton Hotels' Entrance into Gaming
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Consumer Behavior Articles research papers
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A 6 page paper discussing the situation in which Hilton Hotels finds itself in 1994 after having entered Nevada's gaming industry several years earlier. The situation is that Hilton has created the Flamingo brand for middle and lower segments of the market, but it is inconsistent with both its Flamingo and standard brands. Customers cannot know from their experiences with one Flamingo hotel what to expect at another. The paper recommends that Hilton determine where its Flamingo brand will operate and then tailor services and entertainment to the chosen market segment. Bibliography lists 4 sources.
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Pages:
6
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Filename:CC6_KSmktgHiltGam.rtf |
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Paper Title:
Hilton Hotels' Entrance into Gaming
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