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House of Blues' Los Angeles Venue
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Business Marketing Case Study research papers
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A 21 page paper discussing this themed chain in
general, but taking particular note of the Los Angeles location. Peter Morton and Isaac Tigrett
are credited with creating the entertainment-centered restaurant with their early 1970s creation
of the Hard Rock Café, born of combining one pop culture component with another. Twenty
years later, Tigrett created the House of Blues, promoting blues music in seven venues with
restaurants, 20 without. The paper discusses the company, its performance, competitors and
marketing. The paper includes a SWOT analysis. Bibliography lists 16 sources.
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Pages:
21
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Filename:CC6_KShouseBlue.wps |
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Paper Title:
House of Blues' Los Angeles Venue
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