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How Companies Utilize Integrated Marketing Communications and Tracking Marketing Strategy
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Consumer Behavior Articles research papers
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This 17 page paper examines how companies can use integrated market to develop and sell products and increase their profits. The paper looks at the theoretical aspects of integrated marketing and goes on to consider real life examples of its application. The paper then considers what is meant by tracking marketing strategy and how it can play a part of an integrated marketing strategy. The bibliography cites 14 sources.
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Pages:
17
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Filename:TS14_TEintegrate.rtf |
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Paper Title:
How Companies Utilize Integrated Marketing Communications and Tracking Marketing Strategy
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