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How Does Direct Marketing Help To Build And Maintain Customer Relationships?
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Consumer Behavior Articles research papers
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This 16 page paper looks at the what is meant by direct marketing and how it is used. The benefits are examined, including the way it may help to create a customer relationship, creating increased sale opportunities and greater customisation in the way products or services are offered. The paper uses examples to illustrate the points raised. The bibliography cites 12 sources.
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Pages:
16
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Filename:TS14_TEdirectcrm.rtf |
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Paper Title:
How Does Direct Marketing Help To Build And Maintain Customer Relationships?
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