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How Heelarious Communicate Quality
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Business Marketing Case Study research papers
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Heelarious sell high heeled shoes for babies between the ages of 0 – 6 months. These soft shoes are highly differentiated, marketed on the basis of uniqueness and quality. This 8 page paper looks at the way that the company communicates quality through the materials used, packaging, pricing strategy and marketing and then considers how a star rating system could be developed for crib shoes. The bibliography cites 8 sources.
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Pages:
8
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Filename:TS14_TEheelarious.rtf |
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Paper Title:
How Heelarious Communicate Quality
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