|
|
 |
|
|
IKEA -- The Swedish Furniture Company with Very Different Ideas
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
Business Marketing Case Study research papers
|
|
|
|
|
|
 |
|
[
send me this term paper
] |
|
This 8 page
report discusses the Swedish furniture chain IKEA. With the slogan “affordable solutions
for better living,” IKEA appeals to people who understand that functionality has its own
form of beauty and style. The company also explains “ours is not a flashy crusade” in its
“Unboring Manifesto” in which it makes it clear that they understand that people “who
really needed a more beautiful home weren’t able to afford it.” The end result has been a
success story in which one company is able to transcend national boundaries in order to
successfully appeal to a far greater number of consumers. Bibliography lists 4 sources.
|
|
Pages:
8
|
|
Filename:D0_BWikea.rtf |
|
Paper Title:
IKEA -- The Swedish Furniture Company with Very Different Ideas
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to Business Marketing Case Study Paper Search
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|