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Ice-Fili and Russia's Ice Cream Market
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Consumer Behavior Articles research papers
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A 7 page paper discussing conditions at Russia's leading domestic ice cream producer, Ice-Fili, as of 2002. Russian ice cream is unique in that it is much higher in fat and contains less sugar than Western ice cream, and by 2002 Ice-Fili was facing significant competition from Western companies including Baskin-Robbins, Ben & Jerry's, Nestlé and Unilever. The paper discusses the Russian market (Russians are devoted to their ice cream) and recommends that Ice-Fili open stores in urban areas. Based on Harvard Case 9-703-516. Bibliography lists 3 sources.
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Pages:
7
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Filename:CC6_KSmktgIceFili.rtf |
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Paper Title:
Ice-Fili and Russia's Ice Cream Market
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