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Images of Women in Advertising
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Consumer Behavior Articles research papers
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This 6 page paper considers the different theories regarding how women are portrayed in advertising. Written as the first chapter of a dissertation, the paper outlines different theoretical approaches and then applies these to the way that three magazines, all aimed at different age groups, portray women. The bibliography cites 13 sources.
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Pages:
6
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Filename:TS14_TEfemsx1.rtf |
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Paper Title:
Images of Women in Advertising
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