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In Favor of Wal-Mart
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Consumer Behavior Articles research papers
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A 5 page paper written as an editorial arguing in favor of granting Wal-Mart the variance it needs to build a store in a small town. The author of the editorial complains that life has changed over the past generation but that most small-town shop owners have not. They are open only when working people are working, and they carry items owners prefer rather than those most useful to their customers. It gives an example of a successful New Jersey pet store located between a Wal-Mart and a PetSmart. The pet store’s success arises from the fun atmosphere of the store and the fact that it meets customers’ needs. Pressure from Wal-Mart can provide the immediate need for positive change. Bibliography lists 3 sources.
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Pages:
5
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Filename:CC6_KSwalmComp.rtf |
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Paper Title:
In Favor of Wal-Mart
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