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Innovation at Sony
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Technical Writing Services research papers
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This 17 page paper considers why Sony many be seen as a leader in innovation. The writer looks at the history of innovation at Sony, including products such as the Walkman and the PlayStation and the way in which these products have been developed. The development includes consideration of consumer responses, the need for creativity in development and marketing, and the need for organisational structure and culture to facilitate and encourage innovation. The paper ends with consideration of the future and ongoing product and service developments, including the new life assurance company. The bibliography cites 20 sources.
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Pages:
17
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Filename:TS14_TEsony01.rtf |
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Paper Title:
Innovation at Sony
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