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Integrated Marketing Communication
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Consumer Behavior Articles research papers
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[
send me this term paper
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A 3 page paper. This paper has two parts. The first part reports five definitions, including one from 2002 and one from 2005 so the reader can compare them to those in more recent years. it is clear, nothing has changed much relative to this approach. The writer points out the similarities and differences and offers his/her own definition. Part two reports a case study of a real company and recommends tools for developing an IMC. Bibliography lists 6 sources.
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Pages:
3
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Filename:ME12_PG711176.doc |
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Paper Title:
Integrated Marketing Communication
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