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Intel & Microsoft -- The Pricing Strategies of Industry Leaders
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Business Marketing Case Study research papers
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A 16 page research paper on Intel's pricing strategy with regard to Pentium chips and Microsoft's pricing strategy regarding Windows and other products. Manufacturing costs, marketing factors, and the competitive environment are all taken into account as the writer discusses Intel's historic pricing patterns and makes predictions for the future while doing the same for Microsoft as well. A number of specific pricing examples and statistical data is provided. Bibliography lists 15+ sources.
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Pages:
16
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Filename:D0_Pentpric.wps |
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Paper Title:
Intel & Microsoft -- The Pricing Strategies of Industry Leaders
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