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International Marketing; The Case of BMW
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Business Marketing Case Study research papers
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[
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This 9 page paper considers how BMW approach the marketing of their products internationally. The paper examines the evidence for standardisation and customization with BMW marketing, citing different marketing campaigns to illustrate points raised. The bibliography cites 12 sources.
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Pages:
9
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Filename:TS14_TEBMWmarketing.rtf |
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Paper Title:
International Marketing; The Case of BMW
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