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Internet Marketing Efforts Of Federal Express And The US Postal Service
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Business Marketing Case Study research papers
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A 7 page paper primarily comparing the websites of Federal Express and USPS. Internet marketing is growing in size, but many companies and organizations find they are unsure of what direction their Internet efforts should take. The US Postal Service presents a far different image through their website than through their aggressive broadcast advertising, with the website being little more than a means of urging purchase of post office-related items for gift giving. Federal Express' site is far more useful, and is intriguing in its registry center for government departments shipping documents or packages under the blanket contract held with FedEx. Bibliography lists 9 sources.
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Pages:
7
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Filename:D0_FedExPost.wps |
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Paper Title:
Internet Marketing Efforts Of Federal Express And The US Postal Service
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