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Japanese Fashions and the Western Market
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Essays on Advertising research papers
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A 23 page overview of the practicality of introducing Japanese fashions into the Western market. A review of basic marketing premises is provided along with a short history of the evolution of Japanese clothing design. The author of this paper emphasizes that in order for such a venture to be successful a number of factors must be carefully assessed. These include the clothing preferences of both the very rich and influential and such components of the buying public as college students. A proposal is introduced for assessing these preferences using interviews and an e-mail based survey. Bibliography lists 16 sources.
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Pages:
23
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Filename:AM2_PPjapFsh.rtf |
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Paper Title:
Japanese Fashions and the Western Market
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