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Keane Care Customer Service: Sales Data Marts
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Consumer Behavior Articles research papers
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An 11 page paper discussing the needs that a data mart/data warehouse should fill for an organization contemplating designing and implementing one. The wealth of information that exists within every organization can lie dormant in the form of historical data only, or it can be used for a more strategic approach to planning for the future. At present, the Customer Service Manager seeks the sales data from the preceding month for presentation at the board of directors meeting. What the manager seeks is a compilation of consolidated customer data for use in planning an upcoming sales campaign. As is the case with any other organization in today’s business environment, the organization seeks to define the desired customer segment as narrowly as possible, enabling it to target that segment that it most wants to reach. Bibliography lists 8 sources, most from 2003.
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Pages:
11
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Filename:CC6_KSitDataMart.rtf |
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Paper Title:
Keane Care Customer Service: Sales Data Marts
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