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Labatt's Beer: Marketing
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Consumer Behavior Articles research papers
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3 pages in length. Carl H. Miller's article entitled "Beer and Television: Perfectly Tuned In" from All About Beer Magazine illustrates the importance of brand recognition when companies attempt to market their products. The extent to which product identification and name retention represent two of the most critical advertising points is both grand and far-reaching; that Labatt's ran a television commercial parodying a rival's popular identifying (ID) character – and became more successful for it - speaks to the tremendous influence ID characters have with regard to product recognition and retention. Bibliography lists 2 sources.
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Filename:LM1_TLCLaBatts.rtf |
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Paper Title:
Labatt's Beer: Marketing
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