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Lancôme; A Marketing Case Study
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Business Marketing Case Study research papers
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This 5 p[age paper answers questions posed by the student regarding Lancôme. The paper includes consideration of Lancôme's target market, the decision making process, VALS categories and different triggers to increase sales. The bibliography cites 4 sources.
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Pages:
5
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Filename:TS14_TElancom.wps |
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Paper Title:
Lancôme; A Marketing Case Study
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