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Local Competition: Nike and Reebok
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Consumer Behavior Articles research papers
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A 6 page paper discussing marketing issues common to both these companies. The athletic shoe industry increasingly is referred to as one that is mature, which calls for approaches different from those of high-growth days. Nike and Reebok both have suffered from its decline, and both have had publicity difficulty with social and rights issues offshore. Each seeks to enhance its status in the eye of the consumer, but Nike still appears to be having more success than Reebok. Includes an abstract. Bibliography lists 6 sources.
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Pages:
6
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Filename:CC6_KSmktgNikeRee.rtf |
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Paper Title:
Local Competition: Nike and Reebok
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