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Lowe’s vs. Home Depot
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Consumer Behavior Articles research papers
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A 10 page paper comparing home improvement retailers Lowe’s and Home Depot. Lowe’s is a much older company, but Home Depot overtook it in 1989 to lead the industry. Home Depot currently is grappling with lower sales, however, and at a time that Lowe’s has been working diligently on its image and its reputation, particularly with women. The paper discusses the history of each company and its current position to analyze which is positioned better for future growth. Bibliography lists 13 sources.
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Pages:
10
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Filename:CC6_KSmgmtLowHmDepot2.rtf |
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Paper Title:
Lowe’s vs. Home Depot
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