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Loyalty Cards’ Place
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Consumer Behavior Articles research papers
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A 12 page paper discussing the loyalty program used at Tesco and Sainsbury, after most UK grocery retailers have abandoned the use of loyalty cards. The paper discusses the effects of the existence of most loyalty programs (i.e., higher prices) and the distinctions between those which offer customers other discounts outside the organization and those already abandoned by other retailers. The paper also discusses Wal-Mart’s use of checkout information in a card-free system. Bibliography lists 15 sources.
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Pages:
12
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Filename:CC6_KSmktgLoyCard.rtf |
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Paper Title:
Loyalty Cards’ Place
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