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MOVING FROM TRADITIONAL TO CUSTOMER-TARGETED MARKETING
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Consumer Behavior Articles research papers
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This 7-page paper discusses the concepts of traditional marketing (the marketing mix, 4Ps) as compared to the more consumer-centric customer-targeted marketing (also known as relationship marketing). The paper also discusses how an organiztion needs to change its behavior to embrace customer targeted marketing. Bibliography lists 7 sources.
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Pages:
7
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Filename:D0_MTtrcumk.rtf |
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Paper Title:
MOVING FROM TRADITIONAL TO CUSTOMER-TARGETED MARKETING
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