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Management Case Study: The Path Not Taken
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Business Marketing Case Study research papers
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7 pages. This case study analysis is the interesting history of two major retailers, Sears and Montgomery Wards. Both began in the retail business just a few years apart and remained neck and neck in the retail world for over fifty years. Interestingly enough however, after World War II the retailers took two different paths. The path chosen by Montgomery Wards led the giant retailer into filing bankruptcy in 1997. A study of the different management styles as well as the planning and strategies of each retailer will be analyzed and recommendations made regarding what led to the downfall of Montgomery Wards and how it could have been avoided. Bibliography lists 10 sources.
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Pages:
7
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Filename:D0_JGApath.rtf |
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Paper Title:
Management Case Study: The Path Not Taken
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