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Management, Marketing and Finance at TWA
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Business and Management research papers
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An 8 page paper discussing this airline.
TWA, founded in 1978, has had more than a decade of negative years. All major US airlines lost
money in the late 1980s and early 1990s, but nearly all have had stellar years recently. TWA is
not among them. The company has suffered a decade of losses and has been to bankruptcy court
twice; the crash of TWA flight 800 brought more than only negative publicity. This paper
identifies several problems under each heading and follows with possible solution for each.
Bibliography lists 8 sources.
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Pages:
8
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Filename:CC6_KS-TWA.wps |
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Paper Title:
Management, Marketing and Finance at TWA
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