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Market Analysis for A New Product
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Business Marketing Case Study research papers
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This 9 page paper considers how a new product will be considered with market analysis and product development. The paper looks at a new range of menswear for the UK market, conducts a market analysis looks at the general market trends, performance of the segments. Projections and major competitors. The paper then considers how a target market may be identified and defines the target market and how the product is developed for that market and then shows where it would be placed in a BCG matrix. The bibliography cites 15 sources.
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Pages:
9
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Filename:TS14_TEnewmen.rtf |
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Paper Title:
Market Analysis for A New Product
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