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Marketing A Combined Bricks and Mortar and Ecommerce Company
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Business Marketing Case Study research papers
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This 7 page paper chooses a specific organization and discusses their incorporation of e-marketing strategies within the
overall marketing plan as well as looking at how segmentation and positioning strategies are affecting the marketing and media mix. The paper also makes use of a SWOT analysis. The company chosen is Barnes and Noble. The bibliography cites 6 sources.
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Pages:
7
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Filename:TS14_TEbarnesn.rtf |
Paper Title:
Marketing A Combined Bricks and Mortar and Ecommerce Company
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