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Marketing According to Erikson
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Consumer Behavior Articles research papers
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A 3 page paper linking Erikson’s eight stages of development with marketing practice. Using McDonald’s as the example, the paper concludes that the company needs to examine demographic data and begin concentrating its marketing toward older consumers, rather than continuing to struggle to make a $1 Happy Meal attractive to customers beyond Erikson’s stages three and four. The company’s product life cycle has been stretched further than it ever should have been, and the company needs to adjust product and promotion to attract individuals in later developmental stages. Bibliography lists 4 sources.
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Pages:
3
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Filename:CC6_KSmktgErik.rtf |
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Paper Title:
Marketing According to Erikson
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