|
|
 |
|
|
Marketing At Gap & J. Crew
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
Business Marketing Case Study research papers
|
|
|
|
|
|
 |
|
[
send me this term paper
] |
|
A 10 page paper comparing these two bastions of conservative and casual clothing. Wishing to take advantage of the trendiness of hiphop, Gap completely abandoned its conservative—and better funded—customers in favor of product lines that could in no way be described as conservative. The result was that Gap lost customers in droves, and the new ones it attracted soon tired of the new image. J. Crew was built on mail order sales of clothes that could only be described as preppie, but its less than glamorous image has resulted in the company reaching $800 million in annual sales while still being privately held. About to make the same jump that Gap is now recovering from, J. Crew seems to have found an alternative approach. Bibliography lists 12+ sources.
|
|
Pages:
10
|
|
Filename:D0_Jcrew.wps |
|
Paper Title:
Marketing At Gap & J. Crew
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to Business Marketing Case Study Paper Search
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|