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Marketing Audit: Coca-Cola Company
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Consumer Behavior Articles research papers
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A 10 page paper discussing Coke strategy and the features it will need to include in a comprehensive marketing audit. Perhaps as is no other large multinational at the present time, Coca-Cola is facing hard realities of its place in its industry. It recently announced plans to spend an additional $400 million in advertising as industry observers note that the company does not expect to gain any recovery in all of 2005. All of Coca-Cola’s “numbers” currently remain solid, but the company recently warned on earnings and industry analysts muse that those “solid” numbers are not as solid as they might appear. Coca-Cola is long overdue for a marketing audit. The company was expected to undertake massive restructuring of its marketing efforts following the exit of former COO Steve Heyer in June 2004. Bibliography lists 9 sources.
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Pages:
10
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Filename:CC6_KSmktgAudCoke.rtf |
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Paper Title:
Marketing Audit: Coca-Cola Company
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