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Marketing Bowflex
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Consumer Behavior Articles research papers
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A 10 page paper discussing the marketing of the Bowflex exercise machine. How good can a product be if it is being sold through an infomercial? It can be very good, indeed, particularly if it is one manufactured and distributed by Nautilus. The Bowflex exercise machine is one that has a reputation for being effective and highly useful for the purpose for which it was intended. The purpose here is to assess Nautilus’ marketing of the Bowflex in terms of the “3 Cs” and “4 Ps” of marketing. The paper recommends that the company increase contact with its target market without alienating its retailers. Bibliography lists 8 sources.
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Pages:
10
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Filename:CC6_KSmktgBowflex.rtf |
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Paper Title:
Marketing Bowflex
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