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Marketing Budweiser in South Korea
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A 15 page marketing plan for American beer distribution in South Korea. Indications are that South Korea is indeed a prime location of consideration for expanded Budweiser operations and marketing. There is an extensive and lucrative black market in existence for American-made beer, and Budweiser is the most favored brand of US domestic beer. Even in light of the current economic crisis in South Korea, it appears that this is an opportune time in which to enter the market there. Only physical delivery offers much challenge: South Korean unemployment has now exceeded 10 percent, leaving many well-qualified individuals available for "running the store." Bibliography lists 5 sources. Mktg-pl.wps
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Pages:
15
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Filename:D0_Mktg-pl.wps |
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Paper Title:
Marketing Budweiser in South Korea
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