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Marketing Challenges and Aluminum Bats
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Consumer Behavior Articles research papers
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This 7 page report discusses the
controversy regarding aluminum versus wood in baseball bats and decreasing the
maximum allowable diameter - increasing the weight of the bat . . . who knew there could
be so many issues related to baseball bats!? And who knew these issues could be the basis
for lawsuits, heated debate, and endless discussion in the sports magazines and between
baseball “analysts.” As a result, marketers face enormous challenges but they also have
remarkable opportunities. Bibliography lists 7 sources.
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Pages:
7
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Filename:D0_BWalubat.rtf |
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Paper Title:
Marketing Challenges and Aluminum Bats
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