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Marketing Communications; The Soft Drinks Market
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Business Marketing Case Study research papers
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[
send me this term paper
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This 5 page paper is written in two parts. The first part of the paper looks at how companies create loyalty. Using Pepsi and an example, the paper looks at the marketing background, target audience, advertising and communications models using a mix of primary and secondary research to demonstrate the reasons why people form attachments to some brands. The second part of the paper looks at the Snapple brand and considers how the brand could be re-launched the way the marketing and communication could take place. The bibliography cites 5 sources.
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Pages:
5
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Filename:TS14_TEsnappleA.rtf |
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Paper Title:
Marketing Communications; The Soft Drinks Market
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