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Marketing Communications at Johnson & Johnson
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Consumer Behavior Articles research papers
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A 16 page paper discussing how Johnson & Johnson might improve marketing communications. The company has weathered several complaints and lawsuits regarding marketing claims from the early years of the new century and by 2005 focuses on positive marketing including "America's Nurses: They Dare to Care" and "Having a Baby Changes Everything" campaigns along with the "Johnson & Johnson Spotlight Presentation(sm) series" of family-oriented television programming sponsorship serve to promote J&J in a positive light. Bibliography lists 25 sources.
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Pages:
16
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Filename:CC6_KSmktgCommJ-J.rtf |
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Paper Title:
Marketing Communications at Johnson & Johnson
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