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Marketing Computer Services to Small Business
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Consumer Behavior Articles research papers
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A 7 page evaluation of
marketing end-to-end computer systems services to small businesses. Computer-oriented small
businesses tend to gain a great deal of attention, but they are in the minority in terms of total
numbers of small businesses. These other businesses have no focus on computer services yet
depend on them to enable the most efficient operation possible, a critical component of success in
today's highly competitive business environment. The company seeks to identify small business
needing computer services but lacking the in-house expertise, resources or time. The paper
includes a SWOT analysis and an application of marketing principles to the project. Bibliography
lists 7 sources.
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Pages:
7
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Filename:CC6_KSmktgCompServ.wps |
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Paper Title:
Marketing Computer Services to Small Business
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