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Marketing Computers on the Internet in Europe;An Industry Report
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Consumer Behavior Articles research papers
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This 10 page paper examines the market for computers to be sold over the internet in Europe. The paper begins with consideration of market structure and demand for goods, the penetration of both computers and the use of the internet are examined in detail. Once the marketplace and competition is understood, consideration of how best market in this situation is outlined suing the 4 P’s and looking at the example of Dell. The bibliography cites 11 sources.
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Pages:
10
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Filename:TS14_TEcomput.rtf |
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Paper Title:
Marketing Computers on the Internet in Europe;An Industry Report
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