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Marketing Domino's Pizza
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Business Marketing Case Study research papers
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An 8 page paper discussing qualities that sets Domino's marketing efforts apart from those of the other two of the 'big three,' which includes Pizza Hut and Little Caesar's. Domino's looks for—and finds—creative means through which to boost their business while other established competitors and newcomers bicker among themselves. The company appears to be determined to offer the best service and best product possible, but appears to be equally as determined to present themselves as just a measure above their competition. The Domino's difference, however, is that they let their customers arrive at that conclusion for themselves. Bibliography lists 13 sources.
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Pages:
8
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Filename:D0_Dominos.wps |
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Paper Title:
Marketing Domino's Pizza
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