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Marketing Golf Clubs
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Consumer Behavior Articles research papers
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A 12 page paper discussing points to consider in marketing golf
clubs. The game of golf always has enjoyed a loyal following among fans, professional hopefuls
and nearly anyone who looks for a nice walk with something to do along the way. A good
percentage of Fortune 500 deals are made on the golf course rather in board rooms, and the only
stereotype has been that the game is intended only for financially stable white males. Women's
golf has grown in popularity over the years, and the amazing success of Tiger Woods has worked
to break the color-oriented stereotype. The greatest criticism of golf has been that of social
stratification and environmental impact, but more "types" of people are taking part and recent
agricultural research has debunked charges of negative environmental impact. Bibliography lists
11 sources.
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Pages:
12
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Filename:CC6_KSmktgGolf.wps |
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Paper Title:
Marketing Golf Clubs
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