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Marketing Hair-Straightening Products
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Consumer Behavior Articles research papers
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A 5 page paper discussing approaches to
marketing an "old" product in a new environment. Conventional wisdom dictates that
organizations seek out new products with new applicabilities, that "old" products are no longer
relevant to the market, but the fact remains that consumers use these "old" products daily. The
paper recommends that the company adopt an approach borrowed from pharmaceutical
companies, advertising to drive potential customers to a dedicated website from which the
company can learn more about those with some interest in the product. It can then alter its print
advertising and other marketing efforts to incorporate the knowledge gained from these
individuals. Bibliography lists 4 sources.
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Pages:
5
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Filename:CC6_KSmktgPerm.wps |
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Paper Title:
Marketing Hair-Straightening Products
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