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Marketing In Tourism
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A 3 page paper that begins with an introduction to marketing and discussing marketing as it specifically applies to tourism, including market segments. The marketing mix, which generally includes four elements is expanded for the tourism industry, according to some authors; these are reported and discussed. Bibliography lists 2 sources.
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Pages:
3
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Filename:MM12_PGtourmk.RTF |
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Paper Title:
Marketing In Tourism
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