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Marketing Management / Customer Satisfaction & Profitability
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The following document can be e-mailed to you TODAY! |
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Consumer Behavior Articles research papers
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[
send me this term paper
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This 5 page paper discusses the relationship between customer satisfaction and profitability. Even in today's fiercely competitive market, some executives believe the two are mutually exclusive but other executives recognize that they are integrated. These opinions are discussed with examples. Bibliography lists 5 sources.
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Pages:
5
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Filename:MM12_PGcussat.wps |
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Paper Title:
Marketing Management / Customer Satisfaction & Profitability
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