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Marketing Management in Commercial Real Estate
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Consumer Behavior Articles research papers
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A 10 page paper
discussing factors to consider in marketing the commercial real estate business. Marketing is
always important to the commercial real estate firm, but never more so than now. The current
economic slowdown brings a need to more carefully target the marketing message, but also to
make it available in a greater variety of venues including the Internet. Macroeconomic indicators
should influence marketing efforts, for marketing needs to be more intense in times of diminished
economic activity. Includes an abstract and outline. Bibliography lists 11 sources.
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Pages:
10
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Filename:CC6_KSmkComRE.wps |
Paper Title:
Marketing Management in Commercial Real Estate
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