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Marketing McDonald's
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Consumer Behavior Articles research papers
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A 5 page paper assessing McDonald's current marketing. After coming under fire from all directions and actually being sued for making people fat – as though people have no choice but to gravitate to the arches – McDonald's has put a healthy spin on its current advertising messages while retaining the "I'm lovin' it" tagline. The purpose here is to examine Internet, television and radio advertising and to comment on McDonald's product life cycle. Bibliography lists 2 sources.
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Pages:
5
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Filename:CC6_KSmktgMcD2005.rtf |
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Paper Title:
Marketing McDonald's
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