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Marketing Men's Toiletries : Old Spice
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Business Marketing Case Study research papers
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10 page paper. The male grooming and hygiene market is one that is dynamic and growing, albeit slowly. Deodorants account for about one-half of this market. Old Spice introduced four new products in 2001, one of which was Cool Contact Refreshment Towels, a deodorizing pre-moistened towlette. The major part of this paper presents a marketing and sales plan for this new product. Data reflecting sales increases in the global men's toiletries industry are included. The last part of the paper discusses why customer care is important and what can be done to improve customer service. Bibliography lists 6 sources.
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Pages:
10
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Filename:MM12_PGoldsp.rtf |
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Paper Title:
Marketing Men's Toiletries : Old Spice
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