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Marketing Models
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Consumer Behavior Articles research papers
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[
send me this term paper
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This 4 page paper considers the use of marketing models for assessing a marketing campaign. Fourt and Woolock model, the Parfitt and Collins model, simulation models and non metric multidimensional preference analysis (MDS). The paper assesses which is best used for a single purchase and looks at the strengths and weaknesses of the models. The bibliography cites 2 sources.
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Pages:
4
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Filename:TS14_TEmarmod.rtf |
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Paper Title:
Marketing Models
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