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Marketing Mondavi Wine
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Business Marketing Case Study research papers
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A 12 page paper assessing the product life cycle of Mondavi wines and recommending strategies for organic (i.e., non-acquisition) growth in the future. Based on the information provided in the Harvard Case 9-302-102; a SWOT analysis; assessment of product life cycle; and analysis within the framework of Porter’s Five Forces, Mondavi needs to strengthen its position in Europe, and it needs to increase its awareness of the changes occurring in wine consumption in Asia where there is greater threat from Australian products. Enhancing its effectiveness in the US market that accounts for 92 percent of current sales can provide the means for taking a more global view of the future of the company. Bibliography lists 3 sources.
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Pages:
12
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Filename:CC6_KSmktgMondavi.rtf |
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Paper Title:
Marketing Mondavi Wine
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