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Marketing Mueller’s Spaghetti®
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Consumer Behavior Articles research papers
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A 5 page paper discussing Mueller’s Spaghetti®, a brand now more than 125 years old. Until only a few years ago, it was a brand of Bestfoods and then became a brand of Unilever when it acquired Bestfoods. Mueller’s is a spaghetti brand recognized everywhere, yet is not the market leader in the US. Despite not leading its market in the US, there are several countries throughout the world where Mueller’s is either first or second in that country’s market. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KSmuellersSpag.rtf |
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Paper Title:
Marketing Mueller’s Spaghetti®
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